Project Snapshot
Client: Nostos
Industry: International Grocery Retail
Launch Location: Santa Maria, Panama
Role: Lead Brand Designer
In Collaboration With: Nostos Founders, Dyelot, RDC Collaborative
Deliverables: Identity system, signage, packaging, uniforms, material direction
The Story / Challenge
Designing a global grocery brand with a soul.
The client—a multigenerational family of grocers—set out to create a premium shopping experience rooted in legacy and local connection. They needed a brand that honored their Panamanian roots, felt welcoming to all, and could scale effortlessly into markets across Europe and the U.S.
The chosen name, Nostos—Greek for “homecoming”—spoke volumes. The challenge: build an identity that felt elevated but unpretentious, flexible but deeply human.
Key Visuals
- Logo and wordmark studies
- Packaging, uniforms, and tote mockups
- Store signage and wayfinding
- Material swatches or environment boards
Rooted in culture. Refined in craft.
- Cultural cues from Greek and Latin roots inspire the name and design language
- Color palette echoes natural materials: terracotta, olive, kraft, sun-baked brick
- Typography blends elegance with everyday warmth
- Patterns and icons reference Mediterranean textures and local artisanship
- Packaging and uniforms reflect tactile simplicity and brand coherence
Pillars & Principles
Heritage & Authentic Connection
Honoring the family's legacy, building trust through community ties, and using storytelling to highlight sourcing and craftsmanship.
Elevated Experience & Comfort
Designing spaces with intuitive flow, tactile charm, and moments of delight—from curated signage to cozy gathering spots.
Culinary Diversity & Discovery
Showcasing global flavors and local finds through distinct departments that invite curiosity, creativity, and exploration.
outcome
A scalable identity that feels personal—everywhere.
From a flagship in Panama to future locations abroad, the identity stands ready to grow—rooted in story, rich in detail, and always inviting. The first store is set to launch in 2027.
