Project Snapshot
A women’s lifestyle line designed to move seamlessly through every part of the day. Contemporary tailoring and performance innovation come together in a cohesive, style-forward collection.
The Story / Challenge
Weave street, sport, and lifestyle into one narrative that feels seamless, while keeping Nike’s performance DNA intact.
Key Visuals
- Flat-lay Outfit Grids: structured builds for Work, Weekend, and Gym looks.
- Poster-style Graphics: bold campaign visuals with tagline Three Looks. One You.
- Real-world Settings: city commute, coffee stop, training environments for context.
- Palette Swatches: editorial blocks reinforcing the unified system.
Design intent
This seasonal concept reimagines Nike Women’s staples through sculpted silhouettes, clean layering, and trend-aware color versatility. It’s equal parts style and strategy, and to me, those words describe Nike perfectly.
Essential Layers & Statement Staples
Made to Move, Designed to Empower, Styled for Comfort
- Cropped mock-neck long sleeves
- Racerback crop with high collar
- Pleated skirt
- Utility leggings
- Oversized graphic tees with vintage-inspired branding
outcome
A lifestyle campaign system that feels fresh, wearable, and market-ready. Apparel visuals positioned Nike Women’s Fall 2026 as a unified collection that meets the demands of modern life.