Designer & maker · Portland, OR
Color, product, brand. Research to retail, 14 years deep, with a painter's eye for color.
By the numbers
In sales from product I designed
Year-over-year growth I built
Funding landed off a rebrand I made
Years making color, graphics & product
Selected work
Color, product, and brand, from the research wall to the store shelf.
Theoretical · Apparel · Color
Seasonal color & apparel concept · Self-initiated
A fall concept built the way in-house teams work: cultural research, moodboards, palette building, graphic direction, then product. Black, slate, peach, blush, warm stone, plus one cool seafoam hit to keep it fresh.
Self-initiated · Apparel · Pattern
Service capsule concept · print, product, and merch system
Eight hours on your feet, carrying trays, running three flights of stairs: the shoe makes its own case. No uniform policy, no brand partnership, no trend memo. It already won the room. What people want now is more to wear with it.
That's where this capsule started. Guest check, floor path, and service language turned into repeat prints on tees, aprons, and hats, built as one print system a restaurant group can order in volume.
Brand · Identity · Strategy
Strategic rebrand · formerly CT Defense
An emergency-services company stuck with a military identity. I led the whole rebrand: new name, modular cube mark, investor deck, RFP templates, vehicle wraps, and signage.
Graphics · Color · Product
Senior Graphic & Product Designer · 99 Cents Only Stores
Hundreds of SKUs a year across toys, beauty, apparel, and home. Trend research first, then product, packaging, vendor negotiation, sample approval, and shelf. Turnaround cut by 25%.
Art direction · Brand · Photography
Art direction & brand identity · Portland, OR
Make the food look as unapologetic as the brand sounds. Black backgrounds, hard light, zero distractions. Fine-dining photography without losing the grit, applied across menus, signage, cups, and digital.
Apparel product design · Tech pack · Knitwear
Holiday jacquard sweater · flats, specs, production handoff
Concept to production-ready tech pack: 12-gauge jacquard, three-yarn color story, trim callouts, graded measurements S to 3XL, BOM, and approval gates. Built so a hiring team can see how I hand off to a vendor.
More work
Logos, menus, graphics, and photos. Click away.
About
I started sewing and never stopped. Eventually I was making things people could hold, wear, and walk into. I came up through American Apparel and LA's hospitality scene, moved into high-volume product and packaging, and have spent the last several years running my own studio in Portland.
I'm also a painter. That's where the color sense comes from: not a textbook, but thousands of hours mixing paint and paying attention.
Hello? Is there anybody in there?
Hiring for color, print, product, or brand? Or just want a menu redesigned before you order? Say hi.