Overview

Modus is the emergency-services evolution of CT Defense’s Mobile Medical Units—a unified, rapidly deployable infrastructure for medical care, disaster response, command and control, and logistical support.

The Challenge

CTD Group needed a strategic rebrand to shift away from its military-centric “Defense” framing and toward a broader focus on medical care, disaster response, command and control, and support services. The new identity had to convey the versatility of modular infrastructure while maintaining a strong, stable presence that would instill confidence in private investors and municipal agencies.

My Role

As Lead Designer and Branding Strategist, I helped facilitate the new name, developed the visual identity, and created all supporting materials—ensuring every touchpoint emphasized Modus’s multi-use capabilities and focus on emergency services.

Scope

• Naming & Logo

• Investor-Ready Sales Deck

• RFP Graphics & Proposal Template

• Printed Collateral (brochures, vehicle wraps, signage)

Approach

Logo Concept: A three-dimensional, modular cube mark that reads as an “M” in perspective—each facet representing a different use case (medical bay, command post, support unit). The interlocking planes evoke cohesion, movement, and scalable infrastructure.

We chose Modus—Latin for “method” or “mode”—to convey an intelligent, confident approach.

Outcome

Modus branding helped secure $1.2M in private funding within two months and catalyzed pilot discussions with multiple municipal health departments—leveraging CTD’s decades-long track record and rapid-deployment capabilities.