I took Modus from a strong idea to a brand that could carry it. That meant shaping not just how it looked, but how it spoke, moved, and connected. I built the visual identity from the ground up—logo, palette, typography, all designed to feel sharp, intentional, and future-forward. Then I extended that into packaging, digital, and storytelling to make sure Modus didn’t just exist, it stood out. The result? Branding that finally matched the ambition behind the product.
As the Creative Associate at GoodFight Political, the team and I worked on back-to-back campaigns for a range of clients, delivering fast, strategic creative under constant deadlines. For this advertising campaign, we used animated GIFs to capture attention and created multiple iterations tailored to different target audiences. I selected a clean, legible typeface and paired it with bold animation and striking colors to ensure the ad stood out.We all liked the original ads, all four versions in 11 sizes each, but then someone on the team had a great idea: to use classic memes. After creating a few and A/B testing them across multiple platforms to compare click-through and sign-up rates, the meme-based ads won by a landslide.
